Hidden Chin ticks all boxes - There is a gap in the beard care market for a fully functional, ergonomic and very cool grooming tool that is pocket sized and fully inclusive. The Index beard Brush can be used on-the-go by anybody. Both cruelty free and containing no swine bristle, therefore acceptable to all beard wearing faiths. The Conditioning Beard Oil compliments the offering with a nutritional beard and skin oil with the masculine scent of Vetiver.
Hidden Chin was born out of the desire to add a particular twist to the fast growing $50bn gentleman’s grooming market.
Beard oils are varied in their essential oil content and scents and are very necessary to maintain a healthy beard but beard brushes are all very similar. I began to think about how I could make a convenient, pocket sized, ergonomic and effective beard brush, moving away from the traditional wood and boar bristle designs. Rest assured, no trees were felled or swine de-bristled in the making of this brush!
